Creative Strategist
Kate Kness
A creative strategist and cross-functional leader who turns complex ideas into clear, coordinated campaigns and digital experiences.
I connect strategy, creative direction, systems, and people to move work from early planning through launch.
Selected work showing how strategy becomes clear, cohesive work across channels.
Featured Strategy & Campaigns
Easter at Christ Greenfield
Integrated Campaign Strategy & Execution
2.5M+ impressions · 21.8K ad clicks · 27.5K website users · 60% of traffic driven by Google Ads
| Timeline | Feb–Apr 2026 |
| Role | Campaign Strategy & Digital Experience Lead |
| Channels | Web • Mobile App • Google Ads • Email • SMS • Print |
| Ad Impressions | 2.5M+ |
| Team | Cross-functional, multi-campus |
OverviewChrist Greenfield’s Easter campaign is one of the organization’s largest annual initiatives, spanning multiple campuses, ministries, audiences, and communication channels. I led the campaign’s integrated execution and digital strategy, translating organizational goals into a coordinated launch across web, paid media, email, SMS, mobile, print, creative production, and analytics. I partnered with organizational leaders, ministry teams, campus staff, vendors, and creative collaborators from planning through launch.
The ObjectiveCreate a unified Easter campaign that would:•Serve multiple campuses with distinct service times and events
•Reach both existing members and first-time visitors
•Coordinate dozens of digital and print deliverables
•Launch every campaign component on a fixed timeline before Easter weekend
My RoleI led the integrated campaign workflow from planning through launch, coordinating with stakeholders and managing deliverables across web, mobile, paid media, email, SMS, print, creative production, and reporting. I also developed and implemented key campaign experiences, including the Easter landing page, Google Ads strategy, mobile-app promotion, email and SMS journeys, visitor information, and supporting creative assets.
Deliverables
Campaign Strategy & Coordination
•Led the Easter and Holy Week campaign workflow
•Built and maintained campaign timelines and deliverables
•Coordinated with pastors, ministry leaders, campus staff, vendors, and creative collaborators
•Verified messaging, service details, and asset consistency across channels
•Produced campaign reporting and optimization recommendations
Digital Experience
•Easter landing page and homepage takeover
•Holy Week and Palm Sunday landing pages
•Custom “Invite a Friend” experience
•RSVP and volunteer-form integrations
•Visitor FAQ strategy and MARTi AI-assistant content
•Google Business Profile updates
•Mobile-app messaging, audience updates, event visibility, and campaign promotion
Marketing & Communications
•Google Ads across Performance Max, Search, and YouTube
•Multi-touch Easter email campaign
•21 Days of Hope email and SMS journeys
•Audience segmentation
•Campaign analytics and reporting
•Paid and in-app promotion of an original Easter music video
Creative & Print
•Easter campaign identity and Canva asset library
•Holy Week graphics
•Social media assets and presentation slides
•Easter invitation postcards
•Invite-culture yard signs
•Next Steps postcard for the Acts series and Baptism Sunday
•Street banners, A-frame signage, and pop-up signage
Results• 2.5M+ Google Ads impressions
• 21,800+ ad clicks
• 14,000+ tracked campaign actions
• 27,500+ website users
• ~60% of website traffic driven by Google AdsPost-event feedback highlighted a well-coordinated schedule, strong attendance, and a welcoming experience for many new visitors.“Alternating the traditional and contemporary service times worked so well—people could get seated without a mad dash to find seats.”
— Post-event feedback
We developed a distinctly Arizona expression of hope and new life, drawing from desert wildflowers, open skies, and familiar local terrain.
Paid media performance across Search, Performance Max, and YouTube.
Automated SMS journey supporting daily encouragement and campaign follow-up, shown here using a workflow from the previous year’s campaign.
Central campaign hub with service details, visitor information, and next-step pathways.
Printed invitation designed to make sharing service information simple and personal.
Post-Easter follow-up connecting visitors to the next series and Baptism Sunday.
On-campus and community signage extending the campaign into physical spaces.
A connected campaign system spanning brand identity, digital experience, paid media, direct communications, print, and environmental design.
90-Day Giving Challenge
Campaign Strategy & Execution
| Role | Marketing & Communications Strategist |
| Channels | SMS • Email • Blog • Mobile App • Web • Merchandise |
A church-wide generosity initiative combining SMS enrollment, weekly content, digital communications, and branded merchandise to make participation approachable for both new and recurring givers.
OverviewI helped shape the strategy and managed key elements of execution for a 90-day generosity campaign, connecting the signup journey, weekly content, digital promotion, and merchandise logistics into one coordinated experience. I worked in partnership with communications and pastoral leaders on campaign messaging, rollout, story development, and participant engagement.
Contributions•Helped shape the campaign strategy, participant journey, and rollout
•Developed and managed the SMS signup journey and promotional-code process
•Coordinated the weekly blog and text-message cadence
•Contributed to campaign messaging, content development, and digital promotion
•Managed the T-shirt ordering experience and supporting logistics
•Helped coordinate campaign details across communications, pastoral leadership, and participant touchpoints
OutcomeThe campaign launched across multiple organizational channels with a connected participant journey from initial signup through weekly encouragement and merchandise ordering.Over the course of the challenge, participants shared stories of increased giving, renewed trust, and generosity in action. The closing campaign connected their participation to tangible ministry impact across student discipleship, local outreach, and global missions.“Over the last 90 days, we’ve seen hearts realigned, hope renewed, and faith put into action.” — Pastor Tim Ahlman“Huge thanks to Kate, who’s been working so hard behind the scenes to pull this off—from logistics and content to getting the T-shirts ready!” — Marlene Lamb, Communications Director
FEATURED CLIENT PROJECTS
Client Work
Selected client work translating organizational goals into thoughtful brand systems, digital experiences, publications, and visual campaigns.
The Grove
Website strategy, information architecture, design, and build • Chandler, AZ
ʻĀina Organics
E-commerce strategy, online store build, visual direction, and product photography • Kauaʻi, HI
Annual report design, editorial layout, and collaborative content development.
Print campaign design for youth ministry outreach, event promotion, and family engagement.
Brand identity and logo system for an independent film studio.
Publication design, creative direction, artwork photography, and artist interviews for a regional arts publication.
Visitor experience strategy, content organization, editorial design, and stakeholder collaboration.
Branded merchandise and apparel for church, school, and campus communities, plus Shopify store creation and ongoing management. $6K+ in gross sales to date.
Brand identity system and e-commerce consultation for a boutique bakery.
Event posters and promotional print collateral for community arts organizations.
Conference identity, logo design, and supporting event branding.
Natural-light product photography for an organic skincare brand.
Looking for someone who can bring clarity, creativity, and momentum to complex work? I’d love to connect.